Customer Privacy Notice

How We Use Your Data

We collect or use the following information to provide and improve products and services for clients:

• Names and contact details
• Payment details (including card or bank information for transfers and direct debits)
• Transaction data (including details about payments to and from you and details of products and services you have purchased)
• Usage data (including information about how you interact with and use our website, products and services)
• Records of meetings and decisions
• Website user information
• Target UK University, Intended Start Date, and Country of Origin

Site Analytics and Performance

We use Google Analytics to monitor site traffic and understand how users interact with our platform. This service uses cookies to collect anonymized data, such as your browser type, pages visited, and time spent on the site. This data contains no personally identifiable information (PII) like your name, address, or your child's university details. We use this data strictly to optimize our digital infrastructure and ensure our relocation resources reach the correct demographic. You can opt out of this tracking at any time via your browser's cookie settings.

Third-Party Services

We rely on a select group of data processors to manage our internal business operations and deliver our services:

• Cloud Storage & Communication: Google LLC (Google Workspace)
• Appointment Scheduling: Cal.com, Inc.
• Analytics Providers: Google Analytics (Google LLC)
• Payment Processing: Stripe, Inc.

Specifically, these processors provide secure cloud storage for our CRM and email hosting, facilitate online appointment bookings, track aggregated website visitor analytics to improve our user experience, and securely process client payments and invoicing.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

• Your right of access — You have the right to ask us for copies of your personal information. Read more.
• Your right to rectification — You have the right to ask us to correct or delete personal information you think is inaccurate. Read more.
• Your right to erasure — You have the right to ask us to delete your personal information. Read more.
• Your right to object — You have the right to object to the processing of your personal data. Read more.
• Your right to withdraw consent — When we use consent as our lawful basis, you can withdraw it at any time. Read more.

Our lawful bases for the collection and use of your data

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you.
• Legitimate interests – we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. This includes delivering, managing, and improving our concierge services.
• Consent - we have permission from you after we gave you all the relevant information (e.g., for marketing updates).
• Legal obligation – we have to collect or use your information so we can comply with the law.

Where we get personal information from

Directly from you via our consultation bookings, enquiry forms, and website interactions.

How long we keep information

We only keep your personal data for as long as reasonably necessary to fulfill the purposes we collected it for. We typically retain client consultation records for two years following our last contact with you.

Sharing information outside the UK

Where necessary, our data processors will share personal information outside of the UK (specifically to the US and EU). When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us directly at admin@ascendiauk.com.

If you remain unhappy with how we've used your data, you can also complain to the ICO: